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How we work

Our goal is for you not to depend on us

We want you to be clear on what AI can do in your company and to have the judgment to make your own decisions, with us by your side for as long as you need.

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  • 20+ different industries
  • 500+ small businesses we’ve spoken with
  • 1,000+ hours listening to small businesses

Companies with Intención

We only recommend once we know your case

Every company has its own way of working, and what works for one may not suit the one next door. That’s why we take the time to get to know you and recommend the best way to start on the path to your digital brain.

Then we work side by side with you on that solution to make sure you see a return from day one.

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What a client goes through

The path we walk with you

The goal is your digital brain. Move forward step by step with Intención by your side, clearly and safely.

AI has a place in every industry, including yours.

Our commitments to you

Genuine help

We’re here to help, and we only propose what your company truly needs.

  • Honest advice

    We get involved in your company as if it were our own, always putting honesty first, even when we have to tell you things you’d rather not hear or that are uncomfortable. If we’re not the right option for you, don’t worry, we’ll tell you.

  • Realistic expectations

    Before we start, we explain what it takes to make it work, including what depends on your team, and we don’t promise you unrealistic returns.

  • People first

    AI is here to make your team stronger. When we interview people, it’s to understand their work and where it makes sense to apply AI.

Full transparency

We explain how we work in detail and tell you what stage each of our projects with you is at, so you know what we’re doing and why.

  • We skip the jargon

    For every proposal, we explain what problem it solves, what changes in your company, what risk it carries and what return it brings you.

  • All recorded and in writing

    We record and document absolutely everything, so you can go back at any time to what was discussed, what was explained and what was decided.

Excellent service

We don’t want you to have to wait for us, and we want everything we do with you to give you a return.

  • Speed

    We look for the quickest solutions and reply to you as fast as we can. You also always have the same person from Intención assigned to you, so you deal with a single point of contact.

  • Return

    To us, excellent service is service that gives you a return from day one, and that’s what we focus on in everything we do with you.

Security and data

Confidentiality
We take the security of your data extremely seriously, and everything you share with us is confidential. We back this up with confidentiality, data processing and data protection agreements.
Licenses, vendors and regulations
We use corporate licenses with every vendor we work with, always within the EU AI Act and data protection law. If your data is very sensitive, we suggest another way of doing it, for example with models that run on your own servers.

Our philosophy on AI

AI has to be safe and have clear limits. That’s how we work and how we suggest you work in your company, always with guardrails, with clear instructions to work from verified sources, cite them and never make anything up, and with someone on your team who checks what matters before it’s approved.

Frequently asked questions

Is there any cost or commitment for the first read?

None. It’s 30 minutes online that help us understand your company and tell you honestly whether we can help you and how. If it doesn’t make sense to continue, we’ll tell you right then and there.

Do I always have to start with the adoption plan?

That’s the usual route, because it puts your ideas in order and gives you a roadmap before you invest in anything. If you already know what you need, such as training your team, we can start there.

How do I know if AI will bring my company a return?

We find out in the adoption plan, which also shows where AI will give you a return and where it won’t. Where it won’t, there’s no point in bringing it in, and we’ll tell you so.

What if my industry is very niche?

We’ve listened to small businesses in more than 20 industries. What’s specific to yours we learn with you, in the interviews with your team.

What happens when the work is done?

Everything we’ve built is documented and in your team’s hands. If you want, your expert stays by your side.

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