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About us

We care about your company doing well

Intención was born to help small businesses adopt AI with clarity and in an organized way, always with the support of experts who take the time to understand how they work.

Marcos, Pablo and Ignacio, from left to right, the three Intención partners, smiling in a photo taken on the street.

How it started

Before Intención, the three of us met working together at a consulting firm. There we visited Spanish small businesses in more than 20 industries.

Getting to know so many companies taught us how important it is to really understand each client. No two companies are alike, and to give sound advice you first need to know their team and their way of working inside out.

We also saw that many small businesses had been left on their own. On one side, snake-oil sellers came to them with promises nobody was going to keep, and on the other, the big consulting firms wouldn’t pick up the phone for a company their size. What they were asking us for was real consulting, not someone telling them that AI is all about prompts.

That’s why we started, because we truly want to help every company that puts its trust in us. We take the time to get to know it before recommending anything, and we support it at its own pace.

You always have the same person by your side, who supports you at every step and over time becomes an expert in your company, so you don’t have to start from scratch every time you talk to us.

We’re called Intención, Spanish for “intention,” because we work with companies that have the intention to transform.

AI does the work, but judgment is never delegated.

That’s why, besides building whatever is needed, we want your team to have the judgment to decide for itself what to do with AI.

The partners

  • Ignacio García Pérez-Caballero

    He comes from B2B business development at international travel tech companies such as Expedia Group, and from there he moved into AI consulting. At Intención he leads the sales department.

    Fun fact On weekends you’ll only find him in the mountains.

    LinkedIn
  • Pablo Martínez Domingo

    A computer engineer, he spent years in data and AI consulting for banks at Indra. At Intención he’s in charge of architecture and technology.

    Fun fact You don’t want to face him on a padel court.

    LinkedIn
  • Marcos Gutiérrez Ayala

    An industrial engineer, he comes from an international strategy consulting firm. He leads artificial intelligence strategy and implementation, both for clients and at Intención.

    Fun fact He moved from Amsterdam to Madrid by bike.

    LinkedIn
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